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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

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Setting Expectations In A Low Barrier World

The Pipeline

In a follow the leader sales world, it will not take long to get expectations down to near zero. This has unfolded in ways that have led to more miscommunication, rather than facilitating a buy/sales cycle. You can’t blame buyers, they have been conditioned by the market, by all the sales experiences they have endured to date.

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