LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Customer Centric Selling

OCTOBER 20, 2014

Discounting - what has it cost you in 2014? Vertical Markets - are you having greater success in one vertical versus another? Step 3: Set Goals Based on the analysis of your customer base, prospects and 2015 revenue requirements, you need to establish goals for what you need to accomplish. Step 5: Tactics.

Hoovers 94

Hoovers Jigsaw Webinar Metrics InsideView 94

Sales Training Advice

JULY 30, 2012

Sometimes you have to prospect. While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” It’s a good bet that there are prospective clients all around you.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40