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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. The evolution of marketing. Understanding the ROI of marketing. The Evolution of Marketing [12:01]. Understanding the ROI of Marketing [29:28]. The Evolution of Marketing. What consulting teaches you.

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How to Do More With Less: 4 Benefits of Consolidating Your Sales Enablement Technology

Allego

The typical stack includes a Learning Management System (LMS) or Learning Experience Platform (LXP), Sales Content Management (SCM), and tools for call coaching, role play, reinforcement, video engagement and more. In particular, alignment and continuous collaboration with the marketing team is essential. 2 Content Activation.

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The ROI of Business Intelligence

The ROI Guy

In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3 Better leveraging important and valuable data currently being captured by ERP, CRM, SCM and other systems, that previously has been locked in these systems due to inadequate and difficult mining and reporting tools. billion in worldwide software revenues.

ROI 40
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Implementing Sales Enablement: How to Scale For Success and Efficiency

Allego

Tap into internal content creators to publish, distribute, manage, and track customer-facing sales assets and internal sales training content. Action Items: Align with marketing. Collaborate with your marketing team to align on goals and create up-to-date, targeted content. Enlist internal SMEs.

Scale 83