Sat.Oct 21, 2017

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Lists and the Rest of the Story

Pointclear

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down.

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Stand Up and Stand Out! 12 Ways to Get Your Prospects to Call You Back

Engage Selling

No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back.