What's it take to generate leads that fuel your forecast?
Pointclear
FEBRUARY 23, 2018
Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. If Sales has to make 100 phone calls to determine which 3 are worth something, they won’t invest the time, and it’s not smart for your company to ask them to. Before addressing that question, let me ask another. What is a lead? They’re ready.
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