Lead Generation Versus Prospecting: Similarities and Differences
LeadBoxer
FEBRUARY 6, 2021
You may believe that closing a sale is the most essential part of the sales journey. However, how that journey begins is equally important. It begins with identifying potential customers—the people who are most likely to convert into a sale. Leads are another very important element in the sales process. Although leads and prospects have some similarities, there are many differences to consider.
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