Bernadette McClelland

JANUARY 20, 2018

And the basics of selling are….? It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. salespeople today don’t execute on the basics. And my response was, what are the basics then? And as would have it on social, there was a plethora of responses, from which I randomly collected this bakers dozen: 1.

Selling Skills 317

Selling Skills Negotiation Sales Leadership Margin 317

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. What do you do? You identify your target audience, establish clear goals, select the right reward structure, and develop an extensive digital marketing campaign that ensures that your offer will get to as many prospects as possible. That’s all great, but have you considered the possibility of merging your PR and SEO efforts?

Guidelines 189

Guidelines Media Channels Google 189

Zoominfo

JANUARY 20, 2018

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you’ve already seen the result of poor content mapping. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

Top of Funnel 100

Top of Funnel Marketing Social Media Ideal Customer Profile 100