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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 On the other end of the spectrum is the buyer’s perspective, heavily influenced by the key business issues and pain points they face. were low and considered less than successful for the enterprise market.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Outsource sales team can be a good thing, but you need to make sure that expectations are set before the process begins. Need Help Automating Your Sales Prospecting Process?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales?

Hiring 130
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B2B Marketing Guide

OutboundView

If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. If you’ve proven product/market fit, have your first 10-15 customers, and now want a strategy to scale sales and marketing, this guide is for you. Why Did We Write This B2B Marketing Guide?