Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.
No More Cold Calling
JANUARY 30, 2014
A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. . Why doesn’t your email signature have a phone number?
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LinkedFusion
AUGUST 27, 2023
Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?
The ROI Guy
AUGUST 27, 2018
Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.
SalesforLife
MAY 13, 2019
From 2012 to present — in partnership with Jamie Shanks we decided to dig deeper into the modern sales issues faced by the sales community so they don’t fall behind today’s buyers. My evolution since 2000 looked like this. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases.
Pointclear
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?
LeadFuze
JANUARY 1, 2022
Need Help Automating Your Sales Prospecting Process? There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. One viable option is to outsource some of your work to outside professionals who specialize in the field. Just to give you an idea.
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