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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time.

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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. were low and considered less than successful for the enterprise market.