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Sales Tips: Making Sense Of Vague Advice

Customer Centric Selling

IBM taught me about hardware and software and I mistakenly thought my job was to educate buyers. Some scotch was involved and ultimately the epiphany came. Hardware and software were nothing more than means to an end and business owners didn’t need (nor want) to know all the esoteric details. Work your plan.

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The complete guide to writing much better marketing emails

Nutshell

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers. Skip ahead: What is email marketing?

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