Customer Centric Selling

MAY 14, 2018

During a workshop I taught, a CEO had an epiphany he shared with his team: Most of his salespeople had an annoying habit of losing slowly. These deals remained in their pipelines (pipe dreams) to make it appear as though the numbers could be made. Proposals issued months ago hang in their pipelines.

Epiphany 56

Epiphany Vendor Proposal Salary 56

Customer Centric Selling

JUNE 24, 2015

Some scotch was involved and ultimately the epiphany came. Jeff recognized my pipeline was growing. Grab one of the last seats available at our next open workshop in Boston, Aug 3-6 ! Business owners wanted reports (billing, inventory control; accounts receivables, sales analysis; accounts payable, general ledger; etc.)

Epiphany 40

Epiphany Territories Call-back Small Business 40

Nutshell

NOVEMBER 25, 2020

Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers. Active prospects are under a microscope because the sales and marketing teams are both working together to drive them through the sales pipeline. At what stage in the pipeline are the recipients of this email?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143