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Why A Promise Statement is more than a Value Proposition

Babette Ten Haken

At the end of the day, prospective (and current) clients are left with one question: “So what?” For example, value propositions can showcase the value you deliver ensuring customer retention , yet may be related to yesterday’s product and service mix. Now, X+1 efficiency, Y+2 decrease and Z+3 customer experience are available.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

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