Why A Promise Statement is more than a Value Proposition
Babette Ten Haken
NOVEMBER 16, 2017
At the end of the day, prospective (and current) clients are left with one question: “So what?” For example, value propositions can showcase the value you deliver ensuring customer retention , yet may be related to yesterday’s product and service mix. Now, X+1 efficiency, Y+2 decrease and Z+3 customer experience are available.
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