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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. There’s no harm in being able to demonstrate a serious revenue contribution.

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Data Quality: The CReaM of the Crop

Appbuddy

In Validity’s State of CRM Data Management report , 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. Data governance will be strongly enforced at these businesses, but it also reflects a degree of pragmatism. higher than benchmark).

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Email Data Quality: Compliant, Correct, Complete

Appbuddy

In the UK, a typical medium-sized business generates ± £20m of annual revenue and average profit margins of 12% , according to UK Government statistics. The report calculates Cost Per Acquisition (CPA) at ± £29 , which places the impact of poor data quality in stark relief. For big businesses, the cost can be much greater.

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17 Peculiar Paradoxes of Social Selling

Tony Hughes

You'll break the fourth wall and find new goals, summiting Everest only to find K2 laughing in your face. In sales blogging, if those results equate to concrete revenue: it's the holy grail of service-based thought leadership. Set goals that scare you; big, bold, wild, hairy and audacious. Then take that time and compress it.