Email ROI: Many Happy Returns
Appbuddy
JUNE 14, 2021
Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Benchmarks: ROI, budgets, and key challenges. The rest, as they say, is history!
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