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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

Scale 52
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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

With the right product in the right market, product led growth can be the key to unlocking very low customer acquisition costs. They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. Actions or events.