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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. The downside is that clicks generate fewer data points, so email marketers need more of them. Prime the pump.

Everest 52
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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021.

Scale 52
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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

There’s a common misconception that sales and product led growth don’t go together, and I think I understand why. And yet product led growth companies do have sales teams. It’s just that the way they sell the product is so different that it’s laughable to imagine them using the “normal” B2B Sales approach. Probably not.