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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. They need to be able to frame things in different ways for different audiences, and pivot from one frame of reference to another quickly. The Last Word.

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

To combat this, many senders are now pivoting to clicks as an alternative to opens for tracking engagement. Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage. This is a good thing in some ways—clicks provide a stronger signal of buying intent.

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