Appbuddy

JUNE 2, 2021

Highly effective across all phases of the customer journey, email is particularly strong when used for post-purchase activity like receipts, order confirmations, and delivery updates. Not just offers and promotions. While driving sales remains an important email objective, this has declined year-on-year (YoY). KPI blind spots.

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Appbuddy

AUGUST 11, 2022

We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live. Keep reading to uncover amazing insights about their email program. There are so many best practices in email that apply to both.

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Appbuddy

DECEMBER 14, 2021

Our latest State of Email Live webinar featured a stellar lineup of guests, including Mary Wellen from the Wildlife Conservation Society, Magnus Eén from Westwing, and Validity’s own Rafael Viana. Email will have a key role to play in a “Don’t wait, communicate” brand strategy. Mary : Everest.

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