Appbuddy

SEPTEMBER 21, 2022

With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” You can also use new tools from Gmail to get more attention in the Promotions tab. The Promotions tab is not the same as the spam folder. So instead of fretting about the Promotions tab, work with it.

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Appbuddy

DECEMBER 3, 2020

Sign up with Postmaster Tools to monitor factors like when Gmail users mark emails as spam, whether messages are authenticating correctly, and the impact on IP/domain reputation and inbox placement. We have tools to help you with this!). Consumers understand marketing emails go to the Promotions tab and look for them there.

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Appbuddy

JANUARY 24, 2023

Stress testing involves promoting different scenarios and analyzing the results, which can help you identify the aspects of your email program that are working well—and those that need to be improved. Consider implementing a deliverability solution like Everest , from Validity. Figure 1: Everest dashboard 2.

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Appbuddy

AUGUST 11, 2022

We regularly promote best practices and new learnings internally and share assets we’re producing for use in B2B activity. For example, from a design and content perspective, we use Everest’s Design & Content tool to optimize our code to the fullest ahead of each deployment. Do you believe there’s a parallel for B2B senders?

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Appbuddy

JUNE 2, 2021

Not just offers and promotions. Email marketers need much more data – and the right tools – to create genuine relevance. Addressing these challenges is everything we had in mind when we built our Everest email intelligence platform. While driving sales remains an important email objective, this has declined year-on-year (YoY).

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Appbuddy

DECEMBER 14, 2021

Wish lists, back-in-stock communications, and proactive outreach about delivery dates will be valuable tools to help brands manage their customers’ expectations. Mary : Everest. Apart from Everest, I’ve used several email systems over the years. Email will have a key role to play in a “Don’t wait, communicate” brand strategy.

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Appbuddy

OCTOBER 19, 2022

Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. Similarly to a blocklist checker , you can utilize a third-party tool to see if your emails are being sent straight to spam. What is a blocklist, anyway? Final thoughts.

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