Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. Annotate your emails.

Promotion 52

Promotion Campaigns Email Marketing Guidelines 52

Appbuddy

DECEMBER 3, 2020

Sign up with Postmaster Tools to monitor factors like when Gmail users mark emails as spam, whether messages are authenticating correctly, and the impact on IP/domain reputation and inbox placement. Implement authentication: Gmail encourages senders to reduce being identified as spam by setting up email authentication.

Everest 96

Everest How To Ideal Customer Profile B2C 96

Appbuddy

OCTOBER 19, 2022

As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. Final thoughts.

Email Marketing 52

Email Marketing Marketing Guidelines Policies 52

Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.

Everest 52

Everest Outbound Campaigns Email Marketing 52

Appbuddy

JUNE 2, 2021

Highly effective across all phases of the customer journey, email is particularly strong when used for post-purchase activity like receipts, order confirmations, and delivery updates. Not just offers and promotions. While driving sales remains an important email objective, this has declined year-on-year (YoY). KPI blind spots.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

DECEMBER 14, 2021

Email will have a key role to play in a “Don’t wait, communicate” brand strategy. Wish lists, back-in-stock communications, and proactive outreach about delivery dates will be valuable tools to help brands manage their customers’ expectations. Q&A: A celebration of email with Mary and Magnus. Why do you love email?

Everest 52

Everest Webinar Metrics Campaigns Channels 52

Appbuddy

JUNE 11, 2021

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. While this announcement may come as a shock to email practitioners, it’s actually just another step in the ongoing journey towards greater respect for consumer privacy. So, now what?

Email Marketing 97

Email Marketing Marketing Everest Report 97