Appbuddy
JULY 27, 2021
Be aware of the risk posed by “replay” campaigns, where fraudsters repurpose legitimate senders’ email creatives by replacing the links. Mathieu was on hand to discuss Validity’s data partnerships, and how they help to promote good senders, block bad senders, and provide actionable insights to maximise deliverability.
Appbuddy
NOVEMBER 22, 2021
But we all know that promotions around the globe now start in early October and ramp up at the beginning of November. To establish a clear benchmark for email performance during this time, we want to look at baseline data both before and after the holiday rush. What decisions will marketers face this year? Is this worth it?
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Appbuddy
SEPTEMBER 21, 2022
Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. Annotate your emails.
Appbuddy
DECEMBER 3, 2020
Consumers understand marketing emails go to the Promotions tab and look for them there. Analysis by Marketing Charts shows little variance in read rates between Primary and Promotions tabs (22% vs. 19%). Learn more about Everest , then talk to us about using it to please Gmail with your email program!
Appbuddy
OCTOBER 19, 2022
As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. Download the Toolkit.
Appbuddy
JANUARY 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.
Appbuddy
JUNE 2, 2021
Highly effective across all phases of the customer journey, email is particularly strong when used for post-purchase activity like receipts, order confirmations, and delivery updates. Not just offers and promotions. While driving sales remains an important email objective, this has declined year-on-year (YoY). KPI blind spots.
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