Appbuddy

NOVEMBER 22, 2021

But we all know that promotions around the globe now start in early October and ramp up at the beginning of November. To establish a clear benchmark for email performance during this time, we want to look at baseline data both before and after the holiday rush. What decisions will marketers face this year? Is this worth it?

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Email Marketing Data Everest Marketing 52

Appbuddy

SEPTEMBER 21, 2022

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. Annotate your emails.

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Promotion Campaigns Email Marketing Guidelines 52

Appbuddy

JUNE 2, 2021

Highly effective across all phases of the customer journey, email is particularly strong when used for post-purchase activity like receipts, order confirmations, and delivery updates. Not just offers and promotions. While driving sales remains an important email objective, this has declined year-on-year (YoY).

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Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

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Everest Segment Webinar Metrics Campaigns 52

Appbuddy

NOVEMBER 23, 2021

There’s far less practical guidance on specific tactics senders should use for their first post-MPP peak sales season. During peak sales season, many existing subscribers forward interesting offer emails to friends. The downside is that clicks generate fewer data points, so email marketers need more of them.

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Everest How To Intent Case Study 52

Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. I strongly encourage you to review the data as we approach yet another lockdown, as we’ll likely see similar email behavior again.

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Churn Consumer Webinar Metrics Promotion 52

Appbuddy

DECEMBER 15, 2020

In the first two posts of our Holiday Reading Series, we looked at how 2020 forced email marketers to innovate and adopt new technology, and explored how email marketers have dealt with the emotional hardships of this year. Peak sales periods come with many challenges for retailers and marketers.

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