Email Marketing Everest Marketing Promotion 
Appbuddy
JULY 27, 2021
Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic.
Appbuddy
NOVEMBER 22, 2021
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. What decisions will marketers face this year? Is this worth it?
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Appbuddy
OCTOBER 19, 2022
As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers. Download the Toolkit.
Appbuddy
SEPTEMBER 21, 2022
Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages. Annotate your emails.
Appbuddy
DECEMBER 3, 2020
Opt-in, not opt-out: Email programs should use an opt-in permission model, with recipients providing active consent to receive marketing emails. Validate new email addresses either by screening them at point of entry, or using a confirmation process like double opt-in. Senders may risk being penalized for doing so.
Appbuddy
FEBRUARY 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.
Appbuddy
JANUARY 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. Last year presented marketers with several challenges—and they’re only expected to continue in the new year. Figure 1: Everest dashboard 2.
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