Appbuddy

JULY 27, 2021

Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Merging data from a broad cross-section of email service providers (ESPs), the report confirms email’s role as a highly effective marketing channel, despite the challenges posed by the pandemic.

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Email Marketing Everest Marketing Webinar Metrics 52

Appbuddy

JUNE 2, 2021

This year’s edition is especially relevant as it provides one of the first full snapshots of the Covid-19 pandemic’s impact on email senders and how they’ve responded. There are a number of good news stories: Most popular marketing channel. Not just offers and promotions. More revenue and greater value. KPI blind spots.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52

Appbuddy

DECEMBER 14, 2021

However, the increased email volume meant that total website traffic from the email channel was still considerably greater. This shows the importance of limiting subscriber fatigue when sending email campaigns. It all began back in 1971, when Ray Tomlinson sent the first email saying, “Test 123.” Mary : Everest.

Everest 52

Everest Webinar Metrics Campaigns Channels 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain

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Everest Segment Webinar Metrics Campaigns 52

Appbuddy

NOVEMBER 17, 2020

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. I strongly encourage you to review the data as we approach yet another lockdown, as we’ll likely see similar email behavior again.

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Churn Consumer Webinar Metrics Promotion 52

Appbuddy

DECEMBER 7, 2020

Laughter is truly the best medicine, and some brands are banishing the pandemic gloom by bringing a light touch to their Christmas promotions, designed to put a smile on customers’ faces. Reasons to be cheerful: The COVID-19 crisis created an incredibly hard year for many people.

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