article thumbnail

New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

AI-powered tools can remove a lot from the typical marketer’s plate. Certain tools can improve the user experience and even converse directly with customers and prospects. . Implementing AI-powered tools without resolving data decay issues at your organization can sabotage AI projects before they leave the ground.

article thumbnail

Innovation Starts With “A”

Appbuddy

Security vendor Mimecast reports a 26% increase in spam messages and a 56% increase in blocked clicks. In this excellent MAC cosmetics example, customers are encouraged to use their digital tools to virtually try on eye shade and lipstick products. In this blog, we’ll review how this has reshaped email marketing—for the better!

Scale 52
article thumbnail

Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

– Regularly test different aspects of your site using A/B testing tools; even small tweaks can lead to significant gains. You wouldn’t drive cross-country without GPS; similarly don’t run an e-commerce operation blindfolded—employ analytics tools such as Google Analytics ( Statista reports here. )to