Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113