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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. For example, we did a formal session on a particular skill around discovery and pain funnels related to our sales training methodology. “Now people are going out and practicing that in the real world with their prospects. So that’s kind of how it started.

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Sales Learning: What Do Salespeople Want?

Allego

They want just-in-time access to top seller insights for their next conversations with prospects. About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. Yuchun Lee: An example would be YouTube. Brian Burnell: Welcome to CEO Corner, I’m Brian Burnell.

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