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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. For example, we did a formal session on a particular skill around discovery and pain funnels related to our sales training methodology. For example, if you’re doing a product launch, you’ve got to be at least four weeks to six weeks ahead of it.

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Sales Learning: What Do Salespeople Want?

Allego

About eight years ago, Yuchun Lee sold his first start-up, Unica to IBM, for a half a billion dollars. Yuchun Lee: An example would be YouTube. So, prepare for an interesting conversation with a man with all kinds of acumen and experience, now on CEO Corner. Brian Burnell: Welcome to CEO Corner, I’m Brian Burnell.

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