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Guest Post: Yikes! We have met the enemy and it is us!

Jonathan Farrington

Neil Rackham delivered the keynote address at this year’s national US Business Marketing Association meeting and is quoted in “BtoB Magazine” as follows: “ Sales and marketing are two functions with an identical mission, so how can they be like ships passing in the night?”. 3 Steps to Align Sales and Marketing.

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Understanding Sales: A Total and Comprehensive Guide to Unlocking Success

Vengreso

In that year, I learned from some of the greatest sales managers that I’m friends with today. Prior to the age of 19, I worked in consumer sales at a retail shop known as Ritz Camera Centers. For those of us that are over the age of 45, we likely remember the 35mil film we used to take to various stores for processing.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

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Coaching Maturity Model: How to Take Your Coaching Culture from Good to Great

Sales Hacker

The movement from Field to Inside Sales resulted in a comparatively massive, “modern” tech stack. Engineered as much automation as we could in our sales process. Your product and market develop, creating a need for segmented messaging. Sales Methodology. Do you review the forecast and make sure pipeline is clean ?