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GUEST: How to Differentiate, and Sell at YOUR Price, with Lee Salz

Smart Calling

Many salespeople think that they need to drop their price, or have the lowest prices to win business. And when they do drop prices, if they do get the deal, they are giving away profit, many time unnecessarily. To win deals at the prices you want, the needed strategy is differentiation. Listen Here.

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Episode #084: How to Stand Out in Sales with Lee Salz

Jeff Shore

In This Episode of The Buyer’s Mind with Jeff Shore: Lee Salz joins Jeff to talk about how our customers commoditize us. In his new book Sales Differentiation, Lee shows that our customer is most likely using a matrix to try and find the lowest price. 6:20] Sales Differentiation. [11:02] Experience?

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