Harte Hanks Lead Generation Sales Study 
Pointclear
DECEMBER 17, 2013
My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands.
Pointclear
JANUARY 21, 2014
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Actually, this list is shorter than the one for salespeople’s excuses for not following up on sales leads. Sales management refuses to enforce lead follow-up.
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