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B2B Prospecting Data Just Keeps Getting Better

Pointclear

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Furthermore, two of the vendors, Harte-Hanks and HG Data, supply details about installed technology, and their fields thus run into the thousands.

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Taking away a marketing manager’s excuses!

Pointclear

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Actually, this list is shorter than the one for salespeople’s excuses for not following up on sales leads. Sales management refuses to enforce lead follow-up.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Is New Employee Orientation Good Business Strategy? Insights from MindTickle Research

Mindtickle

Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. In one of its studies, Aberdeen interviewed 466 companies that were running some form of new employee orientation.

Hiring 40
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Is New Employee Orientation Good Business Strategy? – Insights from Mindtickle Research

Mindtickle

Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. In one of its studies, Aberdeen interviewed 466 companies that were running some form of new employee orientation.

Hiring 52
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Is New Employee Orientation Good Business Strategy? – Insights from Mindtickle Research

Mindtickle

Aberdeen Group, a Harte-Hanks Company and a global thought leader in business research, has been at the forefront of exhaustive cutting-edge business research in the area of New Employee Orientation. In one of its studies, Aberdeen interviewed 466 companies that were running some form of new employee orientation.

Hiring 40