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Lead Qualification & Lead Nurturing: Whose Job Is It?

Pointclear

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year.

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How COVID-19 Has Changed Sales Best Practices

Chorus.ai

Finally, when perfecting your new sales best practices for outreach, ensure that you’ve unified your sales and marketing teams’ approach for better lead qualification. Tech-stack-boosted coaching, and continuing to harvest and make use of big data, are even more important in a post-COVID program of best practices.

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