Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. Smart companies will keep their focus on telling good stories, he says, referencing a character from the hit cable series “Mad Men.”. “Up Stories get a revival. and isn’t that our goal in sales?—?a
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