The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
Instead, marketing BDRs devote more time to inbound lead qualification. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. BDRs may struggle to pivot toward more inbound-focused strategies, such as content marketing or social selling.
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