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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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B2B Sales 101: Definition, Techniques & More

LeadBoxer

For instance, a company selling software services, such as email or an e-commerce platform. Here are eight sales strategies to use: Research Your Prospects Knowing who your prospects are can make or break your sales. Research has shown that at least 50% of prospects are not a good fit for your business.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

Study them, learn from them, and apply their best practices in your own partner programs. Others, like Shopify, offer a much wider range of opportunities for partners. Shopify’s Partner Academy includes courses, study guides, and exams to help both developers and consultants make the most of the platform.