Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

SEPTEMBER 5, 2023

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Crunchbase

JUNE 7, 2023

Try the following strategies to improve your lead qualification process and prioritize the right prospects: Define your ICP: In order to properly qualify leads, you’ll need to understand which attributes you’re looking for in a potential buyer. Identify companies with buying power Buy signals indicate that a company is in a position to buy.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI

JUNE 5, 2019

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. By this, I mean things like if your KPIs or incentives are driving the wrong behavior, you need to adjust them.

Account 135

Account Scale Ideal Customer Profile Intent Data 135

Crunchbase

MAY 19, 2023

In this article, we’ll dive deep into eight of the top challenges of prospecting that salespeople face and discuss strategies you can use to overcome them. Pro Tip: You can also find buyer intent data on Crunchbase via Bombora within advanced search to discover when prospects have buying power.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 59

Allbound

DECEMBER 18, 2019

Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. We want to gauge the legitimacy of their business and also make sure that our business strategies align.

Channels 83

Channels Face-to-face Intent Data Intent 83