Pointclear

SEPTEMBER 10, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Revenue just from sales leads generated by marketing. Eric and I talked about paying Marketing on: Total inquiries. Qualified leads. Closed leads.

Compensation 208

Compensation Revenue Marketing Sales Qualified Lead 208

Pointclear

FEBRUARY 7, 2018

Not only does this single-criteria measurement perpetuate the downward spiral represented by most companies’ poor sales results, it also reduces ROI on short- and long-term marketing and sales investments. Check out this video that explains how over-focusing on cost per lead incents lead volume over lead quality.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Leads 204

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He is East Coast Bureau Chief for BtoB Magazine. What can I do?

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He is East Coast Bureau Chief for BtoB Magazine. What can I do?

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133