Pointclear

SEPTEMBER 10, 2013

Recently (Aug 29th) on SLMA radio I interviewed Eric Lundbohm about the different ways to compensate marketers (other than salary) for their efforts in creating wealth for their company. It is also a growing trend to use incentives for inside sales lead qualification people who work in Marketing. Qualified leads. Closed leads.

Compensation 208

Compensation Revenue Marketing Sales Qualified Lead 208

Pointclear

FEBRUARY 7, 2018

Even in the best case scenario, you only have two options for reducing the cost of a lead: Reduce the base salary for the individual creating the leads from $50,000 to $28,000. The reality is that when you factor in everything—salaries, touches needed, lead rate, contacts required—good quality leads cost what they cost.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Leads 204

Pointclear

MAY 10, 2012

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Magazine, Multi-Housing News and Hospitality Design.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Magazine, Multi-Housing News and Hospitality Design.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133