Inside Sales Lead Nurturing Vendor 
Pointclear
JANUARY 11, 2011
Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes. Data will become an integral component for predicting the likelihood of Inside Sales success.
Green Lead's B2B
AUGUST 6, 2021
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.
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Pointclear
OCTOBER 20, 2011
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? , Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.
Pointclear
JULY 11, 2011
In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.
Pointclear
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
Pointclear
MARCH 12, 2013
In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. There's a lot of discussion in the marketplace about articles you've written, including "The Lead-Nurturing Payoff For The Tech Industry." How they act with a vendor depends on if they think they know how to buy.
Sales Hacker
JULY 3, 2018
To help your team streamline, quicken, and generate as much value as you can from your sales process, you should consider adopting tools and technologies that match your business model, goals, and sales framework/methodology. Inside Sales. Account-Based Sales and Marketing. Sales Automation for Reps.
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