B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
Pointclear
MARCH 12, 2013
When we survey marketeers, we ask what percent of their pipeline was the result of a marketing program. Smaller companies might be doing something like 90 or 70 percent, and I’ve even met clients who have 100 percent of their pipeline coming from marketing. B2B marketing and sales teams must agree on the sales-ready lead definition.
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