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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. As they move further down your sales funnel and process, these preferences grow.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. For instance, if you’re selling into a cloud security startup, it will likely focus on developing its core security products, but it will need to outsource tools like HR software, email marketing tools, and so forth. “We

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. Companies that continue to invest in marketing , particularly supporting sales with more effective tools, may be better positioned to take advantage of an economic recovery. New world, new sales strategies.

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