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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. This is about Sales and Marketing Alignment. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). We do not give up.

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From Demo to Conversation

Sales Overdrive

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. Part One – Targeting and Lead Development. The Technician.

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A Blueprint for Digital-First Selling with Jeff Davis

Mindtickle

In case you weren’t able to tune in, we’ve got a recap of the podcast below, covering major themes such as: The importance of strategically aligning sales and marketing. Establishing a feedback loop from sales to marketing. Tony : This is especially true for sales and marketing teams. Establishing a 360-degree view of the buyer.