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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). We hear fewer objections that "the economy has us on budget hold." They sometimes don't even have a desk phone. As demand gen experts, we have to change. Use the tools available to us. Dial more strategically.

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From Demo to Conversation

Sales Overdrive

There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. They are concerned with strategic and tactical solutions that impact business results, i.e., things that intersect with their key business and personal objectives. An alternative to buying a list is building one.

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A Blueprint for Digital-First Selling with Jeff Davis

Mindtickle

Togetherness is about anticipating each other’s needs and recognizing the value of other roles within the organization… so we can really begin to view the company as a cohesive whole instead of as a fragmented jigsaw puzzle. So a lot of us are leading with tools and tech because there’s a nice shiny object in the room.