Lead Qualification Marketing PointClear Training 
Pointclear
OCTOBER 31, 2017
That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Read Is it Better to Insource or Outsource Lead Generation? Want more info?
Pointclear
FEBRUARY 23, 2018
Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in.
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Pointclear
JUNE 5, 2015
Now as we wrap up, we’ll address appropriate expectations for a program and two essential components for ongoing success: a shared lead definition and accountability between marketing and sales. Part III: Expectations for ongoing success: marketing and sales accountability. Marketing and Sales Accountability.
Pointclear
MARCH 22, 2018
Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services.
Pointclear
NOVEMBER 8, 2016
there are four primary differences between quality outbound touches and old-fashioned cold calling or “interruption marketing.”. Progress is monitored so that leads do not stagnate in the pipeline. Third, a gold calling program requires sales to reviews leads provided to them and either accept or reject them within 24 to 48 hours.
Pointclear
AUGUST 21, 2013
It appears that most of the pundits on this topic have a problem with outbound cold calling or what is sometimes called “interruption marketing” because when they think of cold calling they only think of the mindless smiling and dialing that far too many companies still do today. No lead is ever left behind.
Pointclear
JUNE 27, 2011
There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. I thought it would be interesting to share the perspective of a chief marketing officer who has experience on both sides of the question.
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