What is Lead Nurturing, and How Can It Help You Get More Deals?
Nutshell
MARCH 15, 2024
Developing a sound lead nurturing strategy is the best way to achieve this and, when done right, can lead to future upsells, long-term customer loyalty, and brand advocacy. The hard sell strategy may just have the opposite effect, scaring them off before they’re ready to take the next step.
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