LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. It’s estimated that only 20% of leads are considered legitimate, and only 5-20% of prospects ever convert. A lot of time, effort and money can be wasted on engaging a crowd that may never make a sale.

Prospecting 80

Prospecting Reachforce Marketing Marketo 80

LeadFuze

DECEMBER 2, 2021

One of the biggest changes in sales is its shift to B2B markets. Account-based sales programs are built on the foundation of strong relationships between sellers and buyers. There are three types of data that account-based salespeople need in order to succeed: prospect information, business intelligence and product knowledge.

Account 52

Account Data Strategy Vendor 52