How to Build Sales & Marketing Pipeline During the Coronavirus
Zoominfo
APRIL 20, 2020
Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. What everyone seems to be forgetting is that building pipeline for Q3 and Q4 is just as critical as making sure deals close in the short term. …But what about next quarter? Or the one after that? Yes, I said “and.”
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