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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. The effectiveness of AI depends on the quality and quantity of data being ingested. AI systems need data quality. AI systems need data quantity.

B2B 150
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The Benefits of AI in Sales (& AI-Based Tools You Didn’t Know You Need)

Sales Hacker

These algorithms are fed large sets of training data and they are able to infer correct answers based on “learnings” from the training data, e.g., predicting which movie a user is likely to watch based on past viewing history. In a nutshell, AI is generally good at solving problems where large sets of training data exist.

Benefit 85
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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40
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Your Next Sales Hire Shouldn’t Be a Sales Person

Fill the Funnel

The best and the brightest minds that understand the newest tools in big data and analytics are being hired at a rapid pace, locking them down before a competitor finds them. Salaries are averaging in the mid 60’s according to Glassdoor and a quick Google search for Sales Data Analyst will reveal the search is already on.

Hiring 128
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Sales AI will soon replace you, unless you follow these two rules

Gong.io

In 2011, there were 150 marketing software vendors. Google proved that last year with the Google Assistant demo: But the only reason the Google Assistant could do this is there’s a finite number of paths that conversation could take. Product differentiation is dead. Here’s my favorite example: Marketing software.

Lead Rank 108
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The Eight Types of Entrepreneurship (& Companies That Exemplify Them)

Hubspot Sales

Alphabet, the parent company for Google, is a great example of a sizeable entrepreneurial business. Between 2010 and 2011, the company averaged one acquisition per week of smaller businesses, and many Google services originated as products first sold by these companies. Buyer Entrepreneurship.

Company 101
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Is Lead Scoring a Dead or Rising Trend?

Sales Hacker

The new iteration has been fueled by more advanced data technology, shifted consumer behavior, and improved data management practices. We’ve all heard the “big data” buzzword. It spiked in 2010, when data capabilities were made available to businesses in new ways. More data isn’t always better.